#LenkaRosolova

 

BRAND

Lenka Rosolova is a life coach and a personal brand strategist and she approached me with a brief to design a logo to match her new business that focuses on helping people live a balanced life. We played with some ideas but it was very clear from the beginning that we want to achieve a clean, elegant and sophisticated design. I suggested to use two golden lines in the logo which to me represented all positive keywords Lenka was trying to incorporate in her brand: couple, pair, duality, path, journey, working together, sharing, support…and the new brand was born!