Your Social Media Scheduling Made (Super) Easy

 
office desk with coffee

When my clients launch their online business, the questions I get asked more often than others are: "How do I manage my social media profiles?", "How do I schedule my posts more efficiently?", "How to plan my social media more strategically?" or a variation of the above...

As you can imagine there are many online scheduling softwares and apps, that can help you plan, schedule and monitor your social media posts. Some you can use for free, at least their basic plan, but it's likely you'll be charged on a monthly basis.

Here's just a few I've come across and researched:

Edgar
Buffer
Everypost
EClincher
Sprout Social
Hootsuite

Whether you choose one platform or another is really down to your own needs, expectations and budget but I highly recommend to choose one today to help you manage all your social media in one place and save you tons of time and frustration.

I've been personally using www.hootsuite.com for a few years now so I'm be able to show you here how to set up your social media platforms and create a simple workflow when planning, scheduling and monitoring your posts across multiple networks.

Follow these simple steps I mention in the video tutorial above in less than 5 minutes!!

1. Sign up for your free account with Hootsuite.

2. Add up to three social networks and set up streams you want to monitor under each social tab.

3. To schedule your post, select the social network you want to publish to, then add the caption, upload a photo from your computer, shorten your URL links (except Instagram) or tag other people.

4. Schedule your post in your calendar manually or select AutoScheduling tool.

5. Make sure you have your Hootsuite App installed on your mobile phone and linked to your social media platforms as well.

6. Once your post is due to be published, you'll receive a notification from Hootsuite App.

Your notifications can be found under the "bell" icon in the top right corner.

Your notifications can be found under the "bell" icon in the top right corner.

Tap "Open in Instagram" to publish.

Tap "Open in Instagram" to publish.

Click the top notification to open the new scheduled post.

Click the top notification to open the new scheduled post.

Your photo copies to IG automatically but you need to double tap the caption area to paste the actual text.

Your photo copies to IG automatically but you need to double tap the caption area to paste the actual text.

7. Follow the steps above to publish your post onto Instagram. Done!!

TIP #1: You can always connect your IG account with Facebook + Twitter and share the same post from there directly.

TIP #2: Make sure you link your Facebook Business Page to your Hootsuite or IG account, not your Personal Profile, which is your primary account and comes up by default.

TIP #3: Take time to monitor your social media platforms to see how your different posts are performing and tweak your content or scheduling accordingly.

DATE: List the date of your post TIME: List the time of your post TITLE: Enter the post's title, details, photo or keyword to remember the post CATEGORY: Is it a business post, personal post, motivation, tip, entertainment or re-post? LIKES: How many likes did your post receive? COMMENTS: How many comments did your post receive? FOLLOWERS: How many followers did you win or lose after this post (also include the total)? Monitor your posts for a few weeks and see if you can spot a new trend or commonality.

DATE: List the date of your post
TIME: List the time of your post
TITLE: Enter the post's title, details, photo or keyword to remember the post
CATEGORY: Is it a business post, personal post, motivation, tip, entertainment or re-post?
LIKES: How many likes did your post receive?
COMMENTS: How many comments did your post receive?
FOLLOWERS: How many followers did you win or lose after this post (also include the total)?

Monitor your posts for a few weeks and see if you can spot a new trend or commonality.